Find the answers to our most common queries.
Why do I need to give Admin permission for Facebook access?
Without Admin access to your Facebook page, we cannot run adverts on your behalf through our integrated platforms.
How do I grant Facebook access to LOCALiQ?
What does the tracking code do?
The capture code is a snippet of JavaScript added to the code of your website. It enables our tracking technology to track calls, emails and form submissions into Client Centre.
The capture code adds a privacy policy to the website to ensure that the LOCALiQ marketing platform and service are GDPR compliant. This privacy policy does not replace your current privacy policy on site as it refers to LOCALiQ T&Cs, which may not cover all your products and services.
Your account manager can move your privacy policy from the header to the footer of your website.
Why do you need to change the phone number?
The capture code replaces the original numbers on the website with brand-new tracking numbers.
We will always endeavour to use the same area code as your number on the website, but we cannot provide 07 or 0300 area codes – in these instances, we will use the local area code. Depending on how a user arrives on the website, they will see a different number.
What happens to the phone number when we stop working with LOCALiQ/the campaign is over?
We will remove the tracking numbers for you, and your original number will reappear on your website.
Will we be able to see campaign data in our Google Analytics?
Yes. We always set up our campaigns using UTM parameters, allowing you to see all the data from our campaigns in Google Analytics and Client Centre's dashboard.
How many Client Centre accounts (log-ins) can we have?
In theory, anyone from your business can log in to Client Centre. Remember that there is personal customer data in your Client Centre dashboard, so we would recommend being conservative with handing out log-ins.
Can you use our Google Ads account?
At LOCALiQ, we use our unique API that integrates with Google and Bing to use conversion-based optimisation technology, which automatically makes changes to your campaign to ensure it's running at the most optimal level possible.
By allocating the budget automatically to the keywords and search engines which drive the most form fills, emails and calls, our optimisation aims to achieve a lower CPL and higher ROI through conversion-based optimisation, compared to optimisation based on clicks.
Because of this, we created our Google Ad accounts from scratch under our manager account.
Do you advertise on Bing?
Yes, we do - Bing is a fantastic counterpart to Google advertising. The CPCs are often lower due to the reduced competition, which means you may get more for your budget.
You can also reach a separate audience, so you take advantage of as much search volume as possible.
How often can we change our ad creatives?
We recommend changing your creatives depending on the campaign performance and the advertising message. Every time you change your campaign, it interrupts the optimisation, so we avoid updating ad creatives too frequently.
How many ads can we run at the same time?
As many as you need to! With SEM, we recommend a minimum of three ads per ad group to ensure you recognise the most optimal ad copy for your campaign.
It’s also valuable to run A/B testing, so we recommend running multiple ads for that purpose – especially for social campaigns.
Do we need a Facebook page?
Yes. You must have a Facebook page to run Facebook ads for your business. If you don’t have a page, we will build you a page for your campaign.
Should we include a phone number in the advert?
We don't recommend putting a telephone number in the ad creative because we cannot track it and manage performance.
Often, the goal is to direct a potential customer to your website to take action, so our adverts are optimised to drive that journey.
Why are my ads not showing at the top of the page on Google?
Once upon a time, it was a focus to appear in position one on the first page of Google. However, analysis now proves businesses can achieve a better ROI by appearing lower on the search engine results page because it’s cheaper.
Google has recognised this; they no longer recognise average position as a vital metric.
Do you offer conversion-rate optimisation for your ads?
We can implement on-site optimisation techniques to achieve more actions, such as telephone calls.
Your Client Success Manager will be able to advise you further.
How can you improve the click-through rate for our adverts?
Our Cross Media Optimisation technology will automatically spend your budget on keywords and search engines that drive the most form fills, emails and calls.
Combined with our marketing expertise around effective text ads and keyword targeting, this works hand in hand to show your ads to people who actively search for your business and are likely to click through to your site.